Writing a blog post that gets attention of the readers, solve their problem or persuade them to take action that will solve their problem is not an easy task. When you sit down to write words don’t come,I know how it feels. In fact, I used to face such problem until I decided to find solution to it.
The approach to take whenever you want to write your blog post is what I will be sharing in this page.
I have read many blog posts and found out that almost if not all of them follows this same format. Following this format will make your blogging work easy and at the same time, it will make your work look professional.
This article will walk you through the steps to take as a beginner. If you have experience in writing a blog post, you can still read through this article and make some contributions in the end.
It is important to note that writing a great blog post depends on the type of blog post you are writing, however using these 5 essential elements will help you.
Make Research On The Topic
Before you start writing any blog post as a beginner, you have to first understand the topic you want to write about. Understanding the topic you want to write will help you know the nature of the audience who will consume your content and that will help you generate a good headline which I will discuss later.
The first thing to do whenever you want to write a blog post is to make research on the topic. If you already know what you want to write about then this step is not required. The way I normally do mine is to make research and gather information on the topic if it’s something I don’t have much idea about. Doing this right will also help you understand who your readers will so that you will know the rightful word to use. When you are done with this step, you can proceed to the next step which is the headline.
Check out keyword research tools
Headline – Write A Catchy Headline
Love at first sight is meaningless but first impression really matters. When someone fall in love with your headline,it will make the person to click through.
A good headline has to be interesting, descriptive, and engaging. It should read like a magazine headline or a TV newsflash, daring the reader to click the link.
If you mess up the title of your blog post, you have started losing your potential readers to your competitors.
So how can you do this right? Well, it depends but I have a tip you can use. If you are not that good at crafting a better headline, there are tools you can use for that.
Check out these headline generators
Lead Paragraphs – Write A Captivating Introduction
A lead paragraph is the opening paragraph of an article, blog post or other written work that summarizes its main ideas. Your headline and your lead paragraph is what appears on Google SERP so you have to do it right.
When writing your lead paragraph, start off with a quote, a question, or a bold, audacious statement. You only have one shot. Make it count.
Don’t make it boring because it will make the reader bounce back. When most of your readers bounce back, your bounce rate will increase and your ranking will be affected because it will be sending signals to search engines.
Body Of the blog post – Discuss Your Main Idea or Point
This is where you discuss your main idea. I always segment the body of my blog post for easier navigation. I advise you do the same because most readers don’t read the entire blog post. You can use the H2, H3 and H4 to segment your blog post.
How well you write the body of your blog post also affect how the reader is going to engage. When writing the body of your blog post, always and links both internal and external linking and make sure they are related.
Add images, videos and infographics where necessary, you can do that with Canva even if you are not graphic designer. This will make your blog post more engaging and increase the time readers spend on your page. If you don’t have your own video, you can use other people’s own but make sure you take permission from the owner.
See your the body of your blog post as the street sign that lead them to the point and the point here is call to action.
Call To Action – Insert A Call To Action
According to Wikipedia, Call to action is a marketing term for any device designed to prompt an immediate response or encourage an immediate sale. This is too much grammar right, let’s break it down.
Call to action is the action you want your audience or reader to take in the middle or at the end of your blog post. Call to action can be anything like buy your product, sign up for your email list, share your post or leave a comment.
It is always a good idea to insert call to action in your blog post because it will help you sell your product or start the process of selling your product. You don’t want your audience wondering why they bothered reading your post in the first place, do you? Give them something to take away.
Check out these call to actions to use in your blog post.
So How Do You Write A Great Blog Post As A Beginner
- Make Research On The Topic
- Headline – Write A Catchy Headline
- Lead Paragraphs – Write A Captivating Introduction
- Body Of the blog post – Discuss Your Main Idea or Point
- Call To Action – Insert A Call To Action
- Promote your blog post
This is the step I use in every blog post I write and I hope that it will also help you too.
Now is your turn to tell me the steps you take to write your blog post. I would love to hear from you in the comment section.
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