Making a constant stream of recent, high-quality content material could be overwhelming for a monetary advisor. Whereas publishing content material frequently is nice for search engine optimisation and publicity, it could be time-consuming and difficult for an advisor who prefers to work with figures fairly than phrases.
The important thing to sustainable content material creation is repurposing content material. It entails adapting your unique materials’s perspective and strategy to the platform and context the place it’ll seem. It’s essential to current a brand new means of taking a look at issues whereas holding the spirit of the unique content material intact.
By repurposing content material to match the actual necessities of each platform, you increase your possibilities of producing extra visitors and elevating model consciousness. This put up will present you 5 methods to repurpose content material as a monetary advisor.
1. Make Infographics
An infographic is a wonderful strategy to visually summarizing info and conveying knowledge, making it extra partaking and interesting. Whenever you repurpose content material into an infographic, you massively improve the potential attain and effectiveness of the unique content material.
Infographics are data-driven and concise variations of long-form content material. As a monetary advisor, chances are you’ll make infographics concerning the funding course of, the inventory market, monetary planning, or investing comparisons, amongst different issues.
You may begin by trying by means of your materials and analyzing it to see what you may extract from it. You should use statements, details, or statistics so as to add extra influence to the message.
For instance, chances are you’ll emphasize steps or takeaways out of your unique weblog article and switch them into an infographic. This is an instance of an infographic derived from a weblog article.
You may additionally need to contemplate your KPIs, reminiscent of visitors to your content material pages, click-through price, and backlinks. Efficient link-building is essential to rising your web site’s area authority and bettering its search rating.
Additionally, choose a template that enhances your group’s common theme, model, and construction to take care of consistency. You should use on-line instruments like Piktochart, Infogram, or Venngage that will help you create skilled infographics. You may as well share this infographic on social media platforms, reminiscent of LinkedIn.
2. Create Webinars
Webinars are an efficient strategy to work together with prospects and prospects extra actively. You’ll be able to customise any piece of content material to any viewers, however a webinar provides authenticity since your viewers can see you talking to them in real-time. Webinars steadily comprise stay chat rooms the place attendees might specific direct questions.
You’ll be able to repurpose virtually any content material like your weblog article or report right into a webinar session and ship it to a stay viewers. Having the attendee register on your upcoming webinar permits you to acquire leads and construct an e mail checklist with verified e mail addresses earlier than something goes stay on-line.
Earlier than repurposing content material, you could determine on the webinar format you’ll use for that piece of content material. You might host interviews, Q&A webinars, tutorials, or dialogue webinars, amongst others. When you’ve chosen a format, select a particular subject that your webinar will tackle so you may create a centered presentation.
To create a fascinating webinar, you could create a compelling and entertaining script. Together with examples to exhibit in your script factors makes your target market extra engaged and . You may as well reference knowledge and statistics, however ensure that the tone is acceptable on your meant viewers.
3. Pull Content material For Social Media Posts
You do not have to be continuously promotional on social media channels; in actual fact, an excessive amount of promotional content material can hurt your enterprise. Folks need to see social content material that’s each academic and provoking, and your content material ought to adapt to the platform the place you publish it. For instance, Fb is extra for buddies, LinkedIn is especially for enterprise, Instagram is normally for inspiration, and so forth.
The variations between social networks imply which you could repurpose your content material for every of them. Fb is an efficient platform for producing leads by means of textual content content material and CTAs, whereas LinkedIn is right for reaching enterprise house owners and decision-makers. Alternatively, you should use Instagram for infographics and TikTok for brief movies that designate your companies.
Right here is an instance of social content material from a monetary advisor on LinkedIn:
Memes are an alternative choice for social media channels attributable to their recognition. It’s simpler to make your personal which might be related to your target market. It’s essential to, nevertheless, watch out and solely use memes which might be in keeping with the voice and character of your model. Additionally, you could be sure that your pictures and movies are clear and related to all of your social media channels.
You may additionally use Twitter for professionals to advertise your repurposed content material, alongside along with your services and products and very important info like firm hours and site.
Bear in mind to all the time test in along with your compliance officer when sharing on social media, if required.
4. Write Blogs
Running a blog is a wonderful advertising technique to place your self as an professional in your subject. It’s also an environment friendly technique for attracting visitors to your web site and educating individuals about matters you each care about. Blogs are available a wide range of styles and sizes. It could be a how-to, an inventory, information, an interview, a evaluate, or the rest. You may as well publish your content material as high quality visitor posts on different web sites in your area of interest, constructing hyperlink authority again to your weblog.
As a substitute of simply gathering content material to make a weblog put up, contemplate repurposing varied varieties into weblog articles. Start by repurposing your whole visuals, reminiscent of movies, podcasts, webinars, infographics, and case research, into weblog posts. You may additionally analyze and focus on statistics and analysis in weblog postings.
It is a good suggestion to ask your social media followers questions and repurpose their responses, whether or not from their feedback or by having them take part in a survey. When writing your weblog article, ensure that it’s conversational, optimized for search engine optimisation, and filled with actionable insights.
5. Make Movies
Movies are usually extra partaking than conventional types of content material, making them the most well-liked strategy to share materials. Nonetheless, creating movies is dear and time-consuming, stopping smaller monetary service companies from utilizing them. Nonetheless, when you have current movies, you may repurpose them on your social media channels.
For instance, you may take snippets out of your webinars and put up them one after the other on social media. This tactic is efficient should you exhibit totally different companies or have a featured speaker. You may additionally ask your prospects to share video testimonials which you could put up in your social media or dwelling web page.
You may as well make educational-style movies by overlaying textual content on high of inventory pictures. All it’s important to do is take the important thing factors out of your weblog content material, statistics, case research, and different sources and use a video template to make a brief video.
Alternatively, chances are you’ll repurpose previous content material into an animated video, like the instance under.
Whenever you repurpose content material, you may be sure that it’s related for an extended time and that it reaches a wider viewers. Your web site, weblog, social media websites, and e mail advertising might all work collectively to advertise your organization from each bit of repurposed content material.
You’ll be able to repurpose an unique content material piece in a number of methods. The extra alternate options that you just present to your viewers for consuming your content material, the extra seemingly they’re to be pushed to your organization and in the end to your goal. So undergo your knowledge, apply these strategies, discover your best-performing content material, and repurpose it into one thing new that gives much more worth to new and current shoppers.
Daryl Bush is the Enterprise Growth Supervisor at Authority Builders. The corporate helps companies purchase extra prospects by means of improved on-line search rankings. He has in depth information of search engine optimisation and enterprise improvement.