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Enterprise her personal method – creating livelihoods by way of casual on-line commerce


Throughout the creating world there are thousands and thousands of entrepreneurs, most of them ladies, who’re engaged in a largely hidden however vital type of digital commerce that runs parallel to formal e-commerce – casual on-line commerce (IOC). Interventions to assist ladies maximize the advantages of IOC ought to be primarily based on a transparent understanding of the various kinds of ladies who turn into IOC entrepreneurs, as they’ve completely different backgrounds, targets, and wishes. This Focus Word from CGAP outlines the traits of IOC, maps the personas of the ladies who have interaction in it, and offers steering to funders seeking to assist ladies to generate livelihoods by way of IOC.

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