Bankwest will shut its 14 east coast branches and alter the opening hours of 29 WA regional branches to handle a continued shift in buyer preferences towards digital banking choices.
The 29 WA regional branches will shift to buying and selling solely two to 4 days every week, and on days when the branches should not open, Bankwest regional staff will proceed to assist prospects by way of Bankwest’s app, on-line banking, and WA-based nationwide contact centre.
WA regional branches noticed a 33% decline in transactions on common over the past 5 years. In distinction, buyer app utilization rose by 31% within the final two years. The east coast branches noticed a 64% decline in utilization.
“We’re exploring how we proceed to get the stability proper between supporting these prospects who wish to use branches whereas delivering the digital companies prospects anticipate of us,” stated Jason Chan, Bankwest government common supervisor. “We’ll proceed to be a number one retail financial institution in our house state, a Perth-based nationwide enterprise that WA could be happy with and a significant employer that provides new profession alternatives for West Australians sooner or later. On the east coast, Bankwest is in a robust place to develop as a homeowner-focused digital financial institution because of our distinct model, top notch dealer companies and digital funding plans.”
“We’re writing to department prospects to tell them of the modifications, assist them in utilizing digital companies and assist prospects entry various bodily banking choices the place wanted,” stated Scott Spittles, Bankwest common supervisor private banking. “Because of Bankwest’s partnership with Australia Publish, our prospects can entry greater than 3,500 [email protected] areas in communities throughout Australia for a lot of of their day-to-day banking wants.”
Spittles stated Bankwest’s “Fluid” workforce initiative, launched through the COVID-19 pandemic, was upskilling staff to satisfy altering buyer demand throughout web site, in-app, and cellphone channels.
Bankwest nation hub branches in Geraldton, Kalgoorlie, Albany, and Bunbury will stay open 5 days per week.
Go to the Bankwest web site for an entire record of modifications to Bankwest’s department community.