Saturday, July 30, 2022
HomeWealth ManagementAsset Administration Pioneer Bruce Bond on the Story Behind Innovator ETFs

Asset Administration Pioneer Bruce Bond on the Story Behind Innovator ETFs


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On this episode, David Armstrong is joined by Bruce Bond, CEO and co-founder of Innovator Capital Administration, a pioneer within the ETF trade and three-time WealthManagment.com Business Award winner, to debate pushing boundaries inside the ETF market, diving into the place the ETF enterprise goes and the way advisors are utilizing ETFs of their shopper portfolios. 

Bond discusses:

  • The issue Bond and co-founder John Southard have been trying to clear up with Innovator’s Buffer ETFs, which restrict the upside potential on market beneficial properties whereas setting a flooring on the draw back, and the way advisors are utilizing them;
  • Why the ETF is a greater wrapper for the funding technique that usually was present in a structured product providing from the biggest funding homes; 
  • Bruce’s outlook for the markets, and the way the unstable flip in equities is accelerating asset flows this yr into the Buffer ETFs;
  • How the Buffer ETFs prompted quite a lot of imitators to launch their very own variations of defined-outcome ETFs 
  • Which asset lessons are on the white board at Innovator headquarters for the subsequent ETFs; and 
  • The story of how Innovator’s hometown of Wheaton, Ailing., grew to become the hotbed of ETF innovation, beginning with unit funding belief managers from Nuveen and Nike Securities, now First Belief. 

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